The logo of the team consists of blazing golden viking helmet against a black background with the name of the team Kolkata Knight Riders written in gold. The main theme of the team Korbo, Lorbo, Jitbo Re (We will do it, Fight for it, Win it) has been created by Vishal-Shekhar duo.

A Knight Rider album with several singers and music composers including Usha Uthup and Bappi Lahiri will also be created. The tag line of the team is All the King's Men. The team's official color is black and gold. Black stands for the courage of Maa Kali and gold stands for the spirit of winning. The jersey was created by Bollywood fashion designer Manish Malhotra.

The team also has a mascot named Hoog Lee, who is a lazy Royal Bengal Tiger and loves to eat burgers. The name was chosen after lot of research. The name Knight Riders has been chosen keeping in view of the kids and the youth, and is a obvious reference to the famous television show.

Shahrukh with his jerrsy No: 12

Other big brands associated with the IPL Kolkata team were Housing Development and Infrastructure (HDIL), Tag Heuer watches, Belmonte, and The Telegraph.

Khan wants to build Kolkata Knight Riders into a platform, and if it made profits, the money could go into other sports like soccer and hockey.

The Kolkata Knight Riders would be draped in black and gold livery where black signified Kolkata’s presiding deity goddess Kali and gold victory, said Khan.